In spring 2023, I worked alongside an art director to develop the visual identity for Reclaimed, a newly launched flagship store in Milan. The brand is a high-end, multi-brand furniture retailer with a strong design ethos—refined but never sterile, high street with a fresh edge.

My role was to create the full visual identity based on the art director’s vision. This included logo, typography, color palette, as well as digital assets for social media ads, Pinterest, Facebook, and Instagram, plus packaging design. The timeline was tight and the opening was imminent, so clarity and speed were key.

One of the most interesting parts of the project was reconnecting with digital marketing. I had early experience in the field, but aligning with the marketing team for campaign rollouts taught me how much the space has evolved. It was energizing to reconnect with that world—and to see how strategy and visuals go hand in hand.

Thanks to a productive collaboration with the art director and consistent feedback loops, we launched a brand that felt both premium and approachable, ready for its Milanese debut.