I’ve been working with OYO Skincare since 2022, helping bring their brand to life across product packaging, printed materials, digital guides, and even parts of their website. The goal? To expand their offering while keeping everything consistent, cohesive, and true to their voice.

I came on board when they already had a strong brand identity and clear direction. My job was to translate that into packaging for over five products—each with its own requirements—without losing clarity or character. With a limited color palette and the need for distinct variations, I created a swatchbook system to guide future product launches and keep things visually tight.

Alongside the founders and their copywriter, I’ve helped shape a visual world that reflects the clarity and confidence they want their customers to feel. We’re continuing to collaborate as the brand grows, bringing new products to life while keeping things consistent and intentional.

This project taught me a lot, not just about packaging, but about designing for topics that often go unspoken. Seeing the final products out in the world has been both meaningful and surreal.