In 2022, I worked with a longtime internet friend and multi-business founder in the wellness space to refresh her mini brand identity and design a guided journal. The journal—used as a tool for self-reflection and self-care—needed to carry a psychedelic influence while staying accessible, functional, and grounded.

I created two colorways, redesigned the logo, and crafted every page layout—balancing vibrant visual cues with clarity and calm. The project was smooth and collaborative, with full creative trust from the client. One key learning was how to manage color across print—selecting Pantones helped ensure the final product matched the vision.

The journal sold out quickly at launch, and seeing it in people’s hands was one of those small but unforgettable milestones. A reminder that thoughtful design can support meaningful experiences, even in the quietest ways.