Since January 2025, I’ve been leading the website redesign for UpVisit—a tech startup helping B2B companies turn physical experiences into digital ones. The goal was to replace an outdated WordPress site with a more flexible, engaging, and scalable Webflow website.

The previous site had grown cluttered and no longer reflected the company’s evolving product or positioning. Working closely with the marketing team—who provided SEO direction and copy—I focused on creating a system that could grow with the startup. I built page templates for different content types, set up interactions and animations, and optimized every visual asset for performance and accessibility.

The project had tight deadlines due to an upcoming campaign, but thanks to a clear roadmap and efficient collaboration across teams, we launched on time. The result is an interactive, user-friendly site that better supports the startup’s visibility, discoverability, and lead generation.

What I took away? Always plan the structure before jumping into design—especially for projects with many pages and stakeholders. And sometimes, done is better than perfect when timelines are tight (you can always refine the details later!!).